Watch Your Clicks
CrazyEgg helps you optimize conversion by showing you a heatmap of click patterns, letting you visualize how visitors are engaging with your website. Armed with this information, you can make the adjustments necessary to keep visitors engaged longer, boost your conversion rates, and make more of an impact with your website overall. Thanks to the success of their product, CrazyEgg built an impressive following on their blog, The Daily Egg, which is known for dishing out expert articles on conversion optimization.
An Outdated Design
Since coming online in 2011, The Daily Egg had amassed over 1,200 articles in their archives, and had established a loyal readership thanks to the quality content. But it was time for a facelift. Due to the blog’s antiquated, distracting design, they were starting to lose their audience. The visual clutter made browsing difficult and didn’t allow the content to shine. Our challenge was to create a modern, inviting blog design that would captivate loyal fans and new readers alike.
Content is King
Putting the blog’s content in the spotlight was our first priority. We dropped the sidebar, switched to a single-column format, and smoothed out the look with clean fonts and plenty of whitespace, giving each article the attention it deserved. We also made the site easier to navigate, bubbling up the best content and adding recommended articles to increase navigability and drive consumption. Finally, we made it easy for CrazyEgg to self-promote, using unobtrusive footers and subtle contextual ads with non-distracting calls to action. Thanks to the upgrade, The Daily Egg is unscrambled and back to cracking – and we couldn’t be happier with the result.