A Firm With A Vision
Jackson Square Ventures (formerly SigmaWest) came to us with an ambitious goal: redefine their venture capital firm with a complete rebrand. JSV was seeking to distinguish themselves in a fresh new way, by focusing on their unique values and historic location.
Telling a Truer Story
We knew we’d be crafting an exceptional online home for JSV, but a great website needs a solid foundation: the brand’s story. In order to really set JSV apart, we knew we needed to go back to the basics and get crystal clear on their values, vision, team culture, and offerings.
Clarity, Character, Elegance
First, we got clear on JSV’s brand identity. We visited their San Fransisco headquarters and captured authentic photographs. We got to know the team firsthand, gathering input from everyone to help clearly articulate their core values, which we featured on their new site. All along the way, we focused on simplicity and clarity, designing a powerful logo and an elegant brand identity that reflects the entire company’s true character.
Creative Direction and photography provided by the ever-talented Tav Calico.