How UX/UI Upgrades & Brand Strategy Took This FinTech App From Startup to Acquisition
4.8 App Star rating & 2+ million users thanks to stand-alone strategy and design
The “Buy now, pay later” movement.
Quadpay is a Fintech app that allows payments to be split into four installments. They're part of a larger "buy now, pay later" movement (BNPL) that's an alternative to credit cards.
No credit impact, no interest as long as you pay your installments on time. As recently as 2020, 37% of consumers report using a BNPL service. As economic concerns loom, the number grows.
Quadpay came to us for help with their product and marketing design. They specifically requested UX/UI upgrades that would help them stand out against competitors like Afterpay, Affirm, Klarna, and Sezzle. As we worked together, it became apparent that we got along pretty great, and what started as a singular, specific ask morphed into more opportunities to iterate and optimize, well, everything.
After combining their vision and existing product with our design and brand strategy expertise, Quadpay has seen tremendous growth. Over two million users have downloaded their apps and use their consumer products. They have a 4.8 App Star rating. Not to mention, they’ve been acquired by Zip, an Australian-based fintech company of the same nature.
We started working on the brand (inherited from another agency) and figuring out the visual style / overall brand aesthetic of the website.
How Combining UX/UI Expertise & Brand Strategy Made This Product Acquisition-Ready
To get to that point, Quadpay not only needed to up their UX/UI game. But they quickly realized they needed to totally adapt their brand, too. They knew it was crucial they started speaking more directly to their two core audiences: “lifestyle optimizers” (consumers) and “momentum brands” (retailers). They didn’t know where to start.
We gladly jumped in and implemented our specialized marketing strategies to help them elevate and adapt their brand. It was important that the brand better fit their target audiences, so we helped them explore a wide range of branding options that would help them achieve that goal. From typography to color palettes, brand voice to icons and graphics, nothing was off the table.
Ultimately, they ended up needing an entire brand refresh; a trendier, fashion-forward, and relevant identity. Working with them to get everything just right positioned Quadpay in their area of the market where they are now widely recognized. Cohesiveness and collaboration settled in place, giving everyone a little more stability.
Next on the list was catapulting their brand recognition. The key to turning things around in this area came through product enhancements and updating and releasing new features. In order for Quadpay to grow, it was critical that they offer new and exciting differentiators.
We have been blown away by the capability and experience of the webuild team. We started off with a small project and over time webuild has become an extension of our team taking ownership of all product and UX design requirements of Quadpay.They have excellent vision for product design and are reliable, attentive, and above all, produce exceptionally high-quality work quickly that is immediately usable by our developers.
We utilized and leveraged data to help them shape and define what these new features would do, then helped release them into the world. Our tried-and-true method was applied: test, learn, and rapidly iterate and optimize. And we had fun doing it. 💪
In short, we:
- Built a design system from the ground up to facilitate collaboration & cohesiveness across multiple products/marketing assets
- Overhauled the existing website with a full redesign
- Significantly upgraded the merchant-facing experience & flows
- Helped shape, define, and release new features
- Pitched and landed huge new retailers as well as large partners And so much more
Growing a business isn’t easy. Just when you’ve gained traction in one area of brand building, another challenge sweeps in and makes you question everything. Competitors gain footing, or your product isn’t speaking to your audience like you know it can. You know you have the potential, but you need a boost. Sometimes you need a whole rocketship.
Getting help from someone whose expertise can leverage your own can make all the difference.