Pop quiz: What’s the most important part of building your digital product?
Bingo! Understanding your user. (You’re so smart!)
After all, if you don't know who you're designing your product for, how can you be confident in what you’re building in the first place?
But beyond understanding your user, you need to know how they use your product, too. That’s where building a customer journey map comes in.
A customer journey map takes you through the complete cycle of your user’s experience as they click, scroll, type, and swipe through your product. It illuminates what’s working and what’s not so you can dive in, fix it, and build better.
Ready? Get some inspiration by looking at different types of journey maps (there’s no one-size-fits-all!) and check out some helpful mapping tools to get you started.
Customer Journey Map Styles to Fit Any Product (Plus Mapping Tools)
There’s no one-size-fits-all way to map out your customer’s journey. In fact, there are many different ways to do it. For a little inspiration and how to identify the perfect flow for your product, use our handy guide and get mapping!